We understand your special bond

Each and every one of the people working at Hill's understands that special bond that exists between you and your pet. Which is why Hills work so hard at providing you with the best nutritional care available to ensure that relationship stays good and healthy.

Hills are constantly innovating to ensure the highest quality ingredients and optimal balance of nutrients to meet your pet's specific age, breed and medical needs. Perhaps this explains why Hill's pet foods are what vets choose to feed their own pets.

The Hill's Story

Hill's food was started by Dr. Mark Morris, an exceptional vet who believed that we should take pet healthcare as seriously as our own. Seeing the link between poor nutrition and illness in pets, Dr. Mark Morris developed a pet food that was superior to any other on the market. The turning point for Dr. Morris came when he met a blind man called Morris Frank and his beloved guide dog, Buddy. Buddy was suffering from kidney disease and he asked for Dr. Morris' help. Dr Morris knew that because many of the commercial pet foods available at the time were high in phosporus and protein to make them taste better, feeding them could harm the kidneys. So, he set about developing a food that was low in salt yet high in flavour and nutritional value. This food became Hill's Prescription Diet k/d™, which went on to become the first commercially available Hill's pet food. It helped Morris and Buddy enjoy many more happy years together.


Hills believe all animals - from your pet to the companion animals we care for - should be loved and cared for during their lifetimes. That's why Hills are feel their pet foods can make a difference in your pet's life. We make this pledge to you about our commitment to the welfare of animals everywhere.

Animed Direct supplies an extensive range of Hills products including Hills Prescription Diet, Hills Ideal Balance and Hills Science Plan range for both cats and dogs.